How can storytelling make your business writing better?
That question set the tone for an excellent day of word-wrangling in Manchester with creative agency The Neighbourhood.
We called this approach “Storification”; channeling our innate storytelling abilities, and techniques from our favourite books, films and music into everyday communications.
It was a fascinating session.
As is often the case with designers, some claimed to be uneasy with the written word. Yet, when we tried a few exercises, the words flowed freely. Some of the copy they produced was thrilling to hear – full of punch, emotion, vigour and quirkiness. In fact, a lot of the elements that seem to embody the agency itself.
Scribblemill is due to go back up again next month and run a repeat session for the rest of the team. I’m hoping to see how the previous session had helped participants – and throw a few new surprises at the next batch of intrepid writers.
Watch this space…