Content Strategy

Helping an historic organisation prepare for a stunning new website

The Royal Society for the Encouragement of Arts, Manufactures and Commerce (The RSA) exists to find practical solutions to today’s social challenges. Online, the organisation produces a wide variety of content, including original research reports, blog comments on current affairs, video feeds of live events, and YouTube-friendly animations.

The RSA has ambitious plans for their new website. We got involved to help ensure their approach to content creation matches their overall vision. This meant creating a content strategy and making recommendations for altering and migrating their content. The new site will be responsive, with modular content and an entirely new information architecture.

What we did

  • Ran workshops with key stakeholders
  • Audited all site content
  • Created migration plans
  • Built content templates
  • Designed and built a digital style guide for internal content creators

What we didn’t

Design pages or write site copy.

Partner agencies:

MBA Brighton
The Copy House


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