Red & Yellow

Tone of Voice, Web Copywriting

Creating a distinctive voice for a pioneering healthcare company

Red & Yellow Care is an independent healthcare company dedicated to improving the lives of people with dementia. Alongside partner agency Lark Media, we helped Red & Yellow create a strong story and distinct tone of voice.

To write about dementia we had to understand the condition itself and how it affects both patients and carers. With around 850,000 people in the UK living with the condition, new treatment options and support options are desperately needed. We’re helping R&Y to tell a new, hopeful story about dementia treatment options.

What we’re doing

  • Workshops and stakeholder interviews
  • Tone of voice work and summary docs
  • Leaflet, brochure, hoardings, signage and ad copy.

  • Web content and site structure
  • Ongoing comms support

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Partner agencies:

Lark Media

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