plym

Plymouth University

Tone of Voice

Tightening tone for a distinctive UK university


Plymouth University, the 10th largest in the UK, wanted a slimmed-down, user-oriented website that matched their bold brand style. We helped flesh out what this might mean for written content through an interactive (and online) workshop. Following some robust discussion and a few exercises, we were able to create a practical guide for content creators to help them write in the “Plymouth voice”. This guide is now used by a diverse set of departments, stakeholders and creators.


What we did

  • Ran remote tone of voice sessions.
  • Create a tone of voice guide for writers and content creators.

What we didn’t

Any design or copywriting.

Our tone of voice   Plymouth University Website Project

Partner agencies:

Lark Media

Want us to help with your organisation’s tone of voice? Get in touch for a chat…

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