Screen Shot 2014-11-26 at 07.16.24

Palgrave Macmillan

Tone of Voice

Helping content teams strike the right tone



Palgrave Macmillan is one of the largest academic and trade publishers in the world. To coincide with a sparkling new website, they wanted to ensure that their content was working as hard as possible to aid website users.


What we did

  • Ran a session with keyt stakeholders to discuss tone, Palgrave branding and writing for the web
  • Created a tone of voice and writing guide for all content creators

What we didn’t

Any site copy or book blurbs.

Screen Shot 2014-12-01 at 11.26.37

Partner agencies:

The Copy House

Need help establishing your tone of voice? Get in touch for a chat…

Featured Projects