nat

Nationwide

Training, Web Copywriting

Nationwide, one of the UK’s leading mortgage providers, needed help creating content for the mortgage and savings sections of their website.

The pages had to speak to Nationwide customers in a direct, clear way (and adhere to all financial marketing laws) – as well as including content optimised for search.

They also wanted to train key members of their marketing team how to write for the web and use SEO copywriting techniques.

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