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Brand Language, Tone of Voice

Choosing the right tone for a mental health charity



For several years the Sussex Partnership NHS Foundation Trust has had an official charity. Through special projects, groundbreaking research and grant making schemes they have helped people with a variety of mental health issues. However, the charity lacked a strong brand identity – and even a name.

Alongside Brighton’s Harrison Agency, we got involved to create a brand new identity. This involved talking to both service users and NHS stakeholders about sensitive issues.


What we’re doing

  • Workshop with service users to understand how people view the charity.
  • Stakeholder workshops to help crystallise brand and values
  • Help with naming process
  • Brand language document for stakeholders

What we didn’t do

Any of the site copy or design.

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Partner agencies:

Harrison Agency

Need help with brand language? Get in touch for a chat…

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