Helping to attract the next generation of commercial pilots
FTA Global, based in Brighton City Airport, offers commercial flight training to students from around the world. The course structure is designed to equip trainees with the skills and experience they need for a career in aviation. The challenge was to understand the information that a young pilot might need when selecting a flying school.
We worked alongside branding agency Proud Robinson and developers/designers Magnetic Zero to help plan and deliver the website content. This meant running workshops for key FTA stakeholders to determine what they wanted to say, how they wanted to say it, and who they were trying to reach.
What we did…
- Tone and content planning workshop
- Card sort and sitemap
- Persona/pen portrait work
- Wireframing in collaboration with designers
- Web content and site structure
- All web copy
Need help planning website content? Get in touch for a chat…