If you’re floating in the ocean of copywriters out there, you’ll have heard of Copyblogger.
Well, in a frenzy of copy+paste action, I collated every headline in their archive – 1117 of them (as of late August 2010) – on the hunt for stats. But why should you care?
Copyblogger lives for the art and science of copywriting. Its founder, Brian Clark, believes that you can apply copywriting techniques to blogging. So if you can’t learn something from Copyblogger’s headlines, then you’re already rich. And if you’re already rich, then why are you here and not jet-skiing across a champagne lake? (That is how being rich works, right?)
Here’s a handy infographic with the main findings:
A few extra points:
- Please forgive my soul-crushingly amateur design skills.
- From around 2008, the Copyblogger average headline length got longer. (Plus, the average length of the 30 current most popular post headlines is almost 9 words.)
- The first ever Copyblogger headline in 2006 was the rather inauspicious “Sell!”.
- How can you not love a site with a headline like “What Owen Wilson’s Pursed Lips Mean to Your Blog”?
- Feel free to use this image in your blog or site, but please link back to this post or the homepage.
Before you go, spend a second looking at these word clouds. I love me some Wordle.
Here’s a word cloud of all 1117 headlines, with all common English words removed:
Note the focus on marketing, content, writing, copywriting, blogs and blogging. This is a website that knows its target audience intimately, and targets it ruthlessly.
Now all headlines with ‘the’, ‘it’, ‘and’…etc removed:
You and your. Where would a self-respecting copywriter be without them?
Let me know your thoughts in the comments below. Notice any other obvious headline trends?
Many thanks to Copyblogger. You’ve given me some good reads over the years.